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Brand foundations, creative direction, and content for brands where meaning drives the business.
SS ←01/08
Brand strategy and visual identity for a family jewelry house with three generations of craft. Architecture, positioning, and brand system for two entities.
a tangled family house, given one brand that stands on its own
SS ←02/08
Brand strategy, naming, and a complete visual identity for a continuing-education platform for therapists. A name made accurate, from positioning to a brand film.
“Proud, educative, insightful.”
SS ←03/08
Brand architecture and strategy across a clinic, an education platform, and a personal brand. One strategic foundation, extended across a house of brands.
an ongoing strategy partnership, and counting
SS ←04/08
Experience strategy for the Online Business Banking redesign, led by our founder as Strategy Lead at Signifly. The research and methodology behind a Red Dot Design Concept 2024 winner.
Design Concept 2024, the first bank in Canada and the US to win the category
SS ←05/08
Creative direction and brand photography for a luxury wellness club launch. Visual language, editorial content, and campaign assets from concept to delivery.
impressions from the Noovo Moi national feature
SS ←06/08
Campaign creative direction and photography for American Express at the Canadian Grand Prix. Three days of brand activation coverage across two branded environments.
featured in print and online, from a set co-posted to nearly 800,000 across Amex's channels
SS ←07/08
Creative direction and brand photography for the launch of a social spa in Montreal's Plateau. The visual foundation of a launch campaign that reached nearly thirteen million.
impressions across the spa's launch campaign, built on these images
SS ←08/08
Creative direction and editorial photography for a boutique hotel in Oaxaca, built to carry what the property means before a guest ever arrives.
“Captured with remarkable sensitivity the essence of this project.”
