Spa Carré Saint-Louis.
- Spa Carré Saint-Louis /
- Content Production /
- 2024
impressions across the spa's launch campaign, built on these images
The Client
A sanctuary in person needs photographs that carry the feeling.
A new spa in Plateau Mont-Royal with hammam mosaics, a glass sauna, and a rooftop terrace overlooking one of Montreal's most storied squares. The space was designed to slow people down. But a spa that feels like a sanctuary in person still needs photographs that carry that feeling before anyone walks through the door.
What Was at Stake
We read the building, not the shot list.
The agency behind the spa's digital launch brought us in with a brand guide, a short shot list, and the room to see more. We read the building the way you would shoot a hotel: the architecture, the materials, the light on a wall at a particular hour.
We shot in two passes. The first was the space on its own, before any talent arrived. Mosaic light inside the hammam. Steam catching the edge of a doorway. The rooftop at the hour when the city starts to quiet down. Every frame was composed to feel like a pause, not a tour. The second session brought figures into the environment for the massage and thermal experience. We expanded the list with moments it had not anticipated, because the building kept offering them.
What Changed
The first impression an entire city met.
The agency sent the photos to the client the same day and confirmed immediately. The images became the visual foundation of the launch. The campaign built on them reached nearly thirteen million impressions across twenty-nine media placements, most of them national, and earned press and creator coverage. The spa grew past nine thousand followers from zero in its first months, with an engagement rate above sixteen percent.
impressions across the spa's launch campaign, built on these images
Next story