Luuna de Jade.
Creative direction and editorial photography for a boutique hotel in Oaxaca, built to carry what the property means before a guest ever arrives.- Engagement
- Bloom — Editorial Creative Direction
- Services
- Editorial Creative Direction, Photography
- Sector
- Hospitality
- Years
- 2026
The Client
Sixteen rooms named after gemstones, and a story the space was quietly telling.
A boutique hotel in the heart of Oaxaca, sixteen rooms named after gemstones. The name carries the meaning: the moon as guardian of cycles, jade as protection. The walls already told the story. Nobody had captured it.
What Was at Stake
Guests decide before they arrive. The images had to carry the meaning, not just the rooms.
We read the property before we shot it: the symbolism in the name, the light moving through the architecture, the handmade details. Then we directed a full production to that reading. No models. Seventeen images.
What Changed
Approved on the first pass, by the general manager and the owner.
Approved on the first pass by the owner and the general manager, who featured the work on LinkedIn, where the Mexican ultra luxury hotel industry follows him. The images became the property's visual foundation online.
Credits
- Creative Direction & Photography
- Nicolas Abou
- Client
- Luuna de Jade
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