Maple 3.
Brand content production for Maple 3 Organic Maple Water. Photography and creative direction for campaign and social content across multiple activations.- Engagement
- Bloom — Strategic Content Production
- Services
- Creative Direction, Campaign Photography
- Sector
- Sports & Wellness
- Years
- 2025
The Client
The product was ready for the performance market. The content had to match.
An organic maple water brand built for athletes: pure Quebec maple water, two ingredients, a sports hydration line ready for the performance market. The content had to match.
What Was at Stake
Athletes first, not landscapes.
The brief leaned toward nature and landscapes. We moved it to athletes first: gyms, tracks, product in the hands of people mid-effort, wardrobe matched to the packaging so nothing competed with the frame.
At a live running event we distributed product to real athletes and built the shoot around genuine first reactions. A content shoot and a sampling event in the same afternoon.
What Changed
Now running across the brand's paid launch.
The images are still running in paid advertising a year later, and across organic social. When the marketing director sent her final approval, the message was short: the quality had never been in question.
Billboard
grade imagery, now running across the brand's paid launch
Credits
- Creative Direction & Photography
- Nicolas Abou
- Agency
- The Social Point Agency
- Client
- Maple 3
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