From strategy to creative expression
You know what your brand
We make everyone else feel it.
Brand and experience strategy, transformation, and the creative that ships it.
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Red Dot Design Award, Bank of Montreal digital banking platform
AI made execution cheap and infinite. When everything is easy to make and easy to copy, the one edge left is what a brand means to people.
Meaning is not the soft part of brand anymore. It is the only durable one. Our whole job is to find it and make people feel it everywhere the brand shows up.
For brands where meaning drives the business.
Nicolas AbouFounder, OrigineSelected clients
From the thinking
to the final frame.
Success Stories
Seven ways we turn meaning into people who keep choosing you.
See what's slipping.
An honest read on where the brand stands: what is working, what has drifted, and where the opportunity lives. You walk away knowing what to protect and what to change.
The foundation everything else stands on.
Positioning, messaging, visual identity, and guidelines that let anyone on your team make a brand decision on day one. A brand with clear rules moves faster.
How it feels to be your customer, by design.
Customer research, journey mapping, and the roadmap that turns insight into an experience people choose again. Built on the practice behind Bank of Montreal's banking redesign that earned a Red Dot Design Award.
What Clients Say
“Seeing our mission statement applied to every page truly brought a smile to me. I want to see the continuity of that. It is a different thing.”
“His branding expertise brought new insights to our national campaigns. He drove the shoots and the results spoke for themselves.”
“Nico was thoughtful, contributed valuable insights, and an excellent communicator.”
“You captured with remarkable sensitivity the essence of this project already in motion and the evolving story we continue to build each day.”
“His attention to detail, creativity, and professionalism shone through in every shot. Nicolas delivers outstanding results in fast-paced environments.”
What to consider before partnering with us.
Brands where meaning drives the business. If the brand needs to make people feel something specific and the team does not have the rules or the creative direction to make that happen consistently, this is for you.
We build brand foundations: positioning, messaging, visual identity, and the guidelines your team can follow. We direct and produce the content that brings it to life. Strategy and creative direction live under one roof, backed by a production team that ships. Nothing gets lost in translation.
A production company will execute your brief without challenging it. Without a strategic brief behind the shoot, you get content that looks like everyone else in your category, or content that is off-brand and never gets used. Either way, bland content does not generate attention. We push the brief before the camera comes out so every frame could only belong to you.
Most branding projects deliver files. A logo, a color palette, maybe a brand book that sits in a folder. We build the rules behind the visuals and stay close enough to make sure the team can actually follow them.
AI made professional content available to everyone. When every brand in your category has access to the same tools, looking professional stops being a differentiator. We bring the strategic thinking that makes your content yours, not just polished.
Brand audits start at $10,000. Brand strategy and transformation starts at $25,000. Creative campaigns start at $30,000. Ongoing guidance is $5,000 per month.
A brand audit takes 1 to 2 weeks. Brand strategy and transformation runs 4 to 10 weeks depending on scope. Content production campaigns run 2 to 4 weeks from kickoff to delivery.
Yes. Not every brand needs a full transformation. Some need a clear read on where they stand and what to do next. Our brand audit is designed for that: a focused engagement that gives you the clarity to make the next decision with confidence. If deeper work is needed, we scope it together from there.