Nespresso Le Studio Café.
Nespresso opened Le Studio Café in Montréal and programmed its first weekend. The audience was Gen Z, who bond with a brand by taking part, so we directed it across mediums with a second camera operator and an editor on the team. Fisheye and the 0.5x wide-angle were rationed rather than run wall to wall, because that texture ages a premium brand fast.- Engagement
- Campaign Creative Direction & Production
- Services
- Creative Direction, Campaign Photography, Film
- Sector
- Luxury & Premium Brands
- Years
- 2026
The Room
A room opened and programmed for a weekend, built to be taken part in.
Nespresso opened Le Studio Café in Montréal and programmed its first weekend: a press evening, a run club, workshops, performances. The audience was Gen Z, who bond with a brand by taking part rather than by being shown something.
The Direction
Directed across mediums on purpose, each one shot for where it would live.
We directed it with a second camera operator and an editor on the team. The launch reel and the recipes went on the proper camera, the three drinks shot with no people and no machine in the picture. The recap ran on iPhone, and the raw footage went back as its own carousel.
Fisheye and the 0.5x wide-angle were rationed rather than run wall to wall, so the set still reads premium a year from now.
Same day
the first reel cut and delivered while the programming ran
View more
