Montblanc Royalmount.
Montblanc's Let's Write campaign, made with Wes Anderson, runs under a concept called The Journey. We carried that language into the Royalmount boutique: the objects under the brand's own catalogue discipline, and the room let come slowly.- Engagement
- Creative Direction & Photography
- Services
- Creative Direction, Photography
- Sector
- Luxury & Premium Brands
- Years
- 2025
The Language
The maison sent its own campaign film as the reference.
The reference Montblanc sent with the brief was Let's Write, the campaign it makes with Wes Anderson. Under it sat The Journey, the concept the maison ran through 2025: physical travel, and the pen to paper journey underneath.
The Room
An invitation drawn from the archives, and objects held to the brand's own catalogue discipline.
The invitation was a train pulling into a station, its motifs taken from the Montblanc archives. An artist in residence took the floor beside a calligrapher writing guests' postcards by hand.
We put the objects under the brand's own catalogue discipline, and let the room come slowly.
Four months
of the maison pulling the set for its own use after delivery
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