Michael Kors and Elle Québec.
Michael Kors dressed models in the collection and Elle Québec had its name on the night. A night built that way wants pictures a magazine can run, so we shot portraits: the product worn rather than displayed, attitude as the anchor. It ran on ELLEQUEBEC.com and across both brands' channels.- Engagement
- Campaign Creative Direction & Production
- Services
- Creative Direction, Photography, Film
- Sector
- Luxury & Premium Brands
- Years
- 2024
The Night
A collection dressed for the evening, with a magazine's name on it.
Michael Kors dressed models in the collection for the evening, and Elle Québec had its name on the night. The brief still asked for arrivals, outfits, mingling and ambiance.
The Call
A night built that way wants pictures a magazine can run.
So we shot portraits: faces in environment, the product worn rather than displayed, attitude as the anchor.
The gallery went back the next morning with video alongside it, and it ran on ELLEQUEBEC.com and across both brands' channels.
ELLEQUEBEC.com
plus both brands' own channels, from the next morning
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