Breitling Royalmount.
Breitling became the official timepiece partner of the NFL, and the Royalmount evening was where that partnership got its Canadian moment. Laurent Duvernay-Tardif came as guest of honour, a Super Bowl champion who is also a doctor, which is close to the brand's own idea of who wears the watch.- Engagement
- Creative Direction & Photography
- Services
- Creative Direction, Photography
- Sector
- Sports & Culture
- Years
- 2025
The Partnership
A new NFL partnership, given its Canadian moment.
Breitling became the official timepiece partner of the NFL, and the Royalmount evening was where that partnership landed in Canada. Laurent Duvernay-Tardif came as guest of honour, a Super Bowl champion who is also a doctor, which is close to the brand's own idea of who wears the watch.
The Room
Candid over posed, with the house style set ahead of the night.
The house sent its own look ahead of the evening, so the style was there to match. We shot candid over posed, guests trying watches on.
The first vertical selects were with them the next morning.
Next morning
first vertical selects in the brand's hands
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