Origine is a brand strategy and creative studio led by Nicolas Abou, with a senior bench of designers, producers and creatives who stay on the work.

Google's Ads team tells success stories about the businesses behind the ads. We directed this one: two short films and fifty photographs for Transformer Table, shot over two days alongside live film production. Google took lifetime rights and ran the imagery across its platforms. It is still running.

DivaCup was a single product. The company was becoming a full cycle care brand, and the name had to move with it. We led the strategy: DivaCup became DIVA, repositioned as the conscious cycle care partner. New identity, new voice, several regional sites consolidated into one e-commerce platform. Sales lifted more than 150% following the rebrand.

Michael Kors dressed models in the collection. Elle Québec had its name on the night. A night built that way wants pictures a magazine can run, so we shot portraits: the product worn rather than displayed, attitude as the anchor. It ran on ELLEQUEBEC.com and across both brands' channels.

The Online Business Banking platform needed a ground-up experience strategy. We ran the research, led executive workshops, and built the methodology that shaped the redesign. It won a Red Dot Design Concept Award in 2024.

Montblanc's Let's Write campaign, made with Wes Anderson, runs under a concept called The Journey. We carried that language into the Royalmount boutique: each object shot under the maison's own catalogue discipline, the room let come slowly. Montblanc pulled the set for its own channels and kept it running for four months.

Nespresso opened Le Studio Café in Montréal and programmed its first weekend for a Gen Z audience. We directed stills, video, and social content across mediums with a second camera operator and an editor on the team. First reel cut and delivered the same day the programming ran.

Three days across two branded environments at the Canadian Grand Prix. We produced it as a lifestyle story, not event coverage. Content delivered 30% above Amex Canada's average engagement. Featured in Fashion Magazine in print and online, co-posted to nearly 800,000 across Amex's channels.

Sephora Canada needed the hero image for its Forbes Best Employers announcement. We directed a Quebec-wide shoot across store locations, stills and motion both. Employees in their actual work, expertise on the floor, the moments between coworkers. The hero launched on Sephora Canada's official LinkedIn.

A family jewelry house with three generations of craft and no brand to hold it. We built the strategy from zero: architecture, positioning, visual identity, and a brand system for two entities. The first 0-to-1 brand in the portfolio.

A boutique hotel in Oaxaca, built to carry what the property means before a guest ever arrives. Editorial photography and film that let the architecture, the light, and the ritual speak for themselves.